These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank. Upon receiving these emails however do we really know if in fact they are being sent from …
Tag Archive: SPF
Feb 18
Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.
Categories:
Authenticating email messages, email deliverability, email marketing, email marketing campaigns, email marketing strategies
by Dror Zaifman
Tags: authenticating email marketing, authenticating email messages, DomainKeys, DomainKeys Identified Mail (DKIM), Email Authentication, email marketing campaigns, email marketing messages, email marketing strategy, email newsletter, email recipients, email subscribers, internet service providers, Sender ID, SPAM complaints, spam filters algorithms, SPF
Jun 07
Avoiding email marketing disasters by building good reputation
When marketing with email many organizations start sending email campaigns without taking a moment to think about building good reputation with ISPs. Simple stated, if your organization has good reputation with ISPs, a large number of your email campaigns will get into the inbox of your subscribers but if you did not take the time …
Recent Posts
- Tony Robbins would say “Define your email marketing program”
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- Implementing a metrics driven infrastructure for an email marketing program
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- Understanding Email Marketing Bounces in Email Campaign Reports
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