In this second post about why email marketing and a customer relationship management software (CRM) is a perfect fit I will discuss how email marketing campaigns can become more effective when they are integrated with the latest data from a customer relationship management application. We know the importance of segmenting an email marketing list to …
Tag Archive: marketing opportunity
Nov
21
Email Marketing and Customer Relationship Management Software, A Perfect Marriage
Why is email marketing and customer relationship management software (CRM) a perfect marriage? There are many reason why this is so and we’ll take a look at them in a moment but before I go on to talk about why the two are a perfect fit, I like to first clarify what a customer relationship …
Jul
20
Ben & Jerry UK stops the use of email marketing campaigns
We have just been notified by the folks at theemailguide.com that Ben & Jerry will continue to use email marketing in the United States but the UK division of Ben & Jerry may continue to use email marketing. With this in mind, my views below are in regards to the UK division of Ben & Jerry …
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