In this second post about why email marketing and a customer relationship management software (CRM) is a perfect fit I will discuss how email marketing campaigns can become more effective when they are integrated with the latest data from a customer relationship management application. We know the importance of segmenting an email marketing list to …
Tag Archive: email segmentation
Jul 20
Ben & Jerry UK stops the use of email marketing campaigns
We have just been notified by the folks at theemailguide.com that Ben & Jerry will continue to use email marketing in the United States but the UK division of Ben & Jerry may continue to use email marketing. With this in mind, my views below are in regards to the UK division of Ben & Jerry …
Jul 16
Email marketing will no longer be used by Ben & Jerry
Why is email marketing no longer going to be used by Ben & Jerry’s? Because they can’t see the lost opportunity. Earlier this morning I read a blog post by Christopher S. Penn on Ben & Jerry decision to stop using email marketing and was going to leave a comment on his blog but one thing …
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