Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …
Tag Archive: email marketing
Nov
21
Email Marketing and Customer Relationship Management Software, A Perfect Marriage
Why is email marketing and customer relationship management software (CRM) a perfect marriage? There are many reason why this is so and we’ll take a look at them in a moment but before I go on to talk about why the two are a perfect fit, I like to first clarify what a customer relationship …
Sep
07
How I helped doctors use email marketing to increase revenue
In this blog post, I will be discussing as well as provide examples of how my team and I helped doctors use email marketing to increase their medical clinic revenue and efficiency. If doctors have a good list of all their patients then the message going out to patients is easily segmented by the email marketing …
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