These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank. Upon receiving these emails however do we really know if in fact they are being sent from …
Tag Archive: email marketing strategy
Feb 17
Implementing a metrics driven infrastructure for an email marketing program
Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …
RSS Feeds
Connect with me on LinkedIn
