We have just been notified by the folks at theemailguide.com that Ben & Jerry will continue to use email marketing in the United States but the UK division of Ben & Jerry may continue to use email marketing. With this in mind, my views below are in regards to the UK division of Ben & Jerry …
Tag Archive: Christopher S. Penn
Jul
16
Email marketing will no longer be used by Ben & Jerry
Why is email marketing no longer going to be used by Ben & Jerry’s? Because they can’t see the lost opportunity. Earlier this morning I read a blog post by Christopher S. Penn on Ben & Jerry decision to stop using email marketing and was going to leave a comment on his blog but one thing …
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