You’re probably asking what I mean in the title of this blog called Tony Robbins would say “Define your email marketing program”? Recently I read Tony Robbins book titled “Awaken the Giant Within.” Upon reading the book I found it not only very inspiring and full of valuable insights that can be used in everyday …
Tag Archive: A/B testing
Feb 17
Implementing a metrics driven infrastructure for an email marketing program
Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …
Jun 18
Top 10 reasons not to optimize your email campaigns
Everyone talks about optimizing email campaigns and how to make them better but the fact is that in some places this is not done so I came up with a list of the top ten reasons why someone would not want to optimize their email campaign. The list is funny but has some interesting points …
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