Everyone talks about optimizing email campaigns and how to make them better but the fact is that in some places this is not done so I came up with a list of the top ten reasons why someone would not want to optimize their email campaign. The list is funny but has some interesting points on what companies are missing by not putting in the time to optimize their email campaigns.
So read below, have a laugh 
and next time you’re sending an email newsletter think about your subscribers and your bottom line. Is it worth taking the time to optimize your email campaigns? Of course it is unless you like to be part of the group that is in the top 10 list below.
Top 10 reasons not to optimize your email campaigns
1. Your organization does not need any more opt-in subscribers.
2. There is no need to write great e-mail messages because subscribers who may be opt-in will get used to somewhat good email marketing messages.
3. There is no need to design effective email campaigns because conversion rates do not matter.
4. It’s not really important to make sure your emails newsletters reach your audience.
5. Can’t handle any more increases in open rates and click-through because the money is just flowing in and to make more money would only mean paying more taxes and who really wants to pay more taxes to the government?
6. No need to do any A/B testing because email subscribers are not really interested in telling you what they prefer to read and engage with. They get what they get and if they don’t like it, to bad because you’ll just keep on sending email message to the inbox.
7. Your organization doesn’t care about the risk of email campaigns failure because no one really tracks those anyway.
8. No need to optimize sales as well as average order rate through the use of sweepstakes or online coupons via email campaigns because email subscribers don’t really want to feel special.
9. User-friendly email version that meets the subscriber’s expectations are not something that your organization strives for.
10. Personalizing emails have not become something that you care deeply about to increase sales because who really cares about more sales and revenue. Oy Vay that would mean having to deposit more money in the bank.
