Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …
Category Archive: email marketing plan
Feb 16
16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox
Categories:
Authenticating email messages, email deliverability, email marketing, Email Marketing Bounces, email marketing campaigns, email marketing newsletters, email marketing plan, Email marketing program, email marketing strategies
by Dror Zaifman
16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox. Legitimate email marketing professionals are committed to generating content that is SPAM free and in most cases this leads to little if any blocking issues by SPAM filters. This being the case, project managers and copy writers need to take …
Tags: authenticating email marketing, authenticating email messages, double opt-in, email feedback loop program, email marketing campaigns, email marketing messages, email newsletter, email recipients, email subscribers, email whitelisting programs, hard bounce, internet service providers, single opt-in, soft bounce, SPAM complaints, spam filters algorithms
Nov 22
Email Marketing and Customer Relationship Management Software, Part 2
Categories:
email deliverability, email marketing, email marketing plan, email marketing strategies
by Dror Zaifman
In this second post about why email marketing and a customer relationship management software (CRM) is a perfect fit I will discuss how email marketing campaigns can become more effective when they are integrated with the latest data from a customer relationship management application. We know the importance of segmenting an email marketing list to …
Tags: CRM Software, customer relationship management software, email campaign management, email campaigns, email delivery, email marketing companies, email marketing services, email marketing strategies, email marketing tips, email segmentation, marketing opportunity, marketing with email, Microsoft Dynamics, permission email marketing, professional email marketing, SalesForce, targeted email lists, targeted email marketing
Recent Posts
- Tony Robbins would say “Define your email marketing program”
- Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.
- Implementing a metrics driven infrastructure for an email marketing program
- 16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox
- Understanding Email Marketing Bounces in Email Campaign Reports
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