16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox. Legitimate email marketing professionals are committed to generating content that is SPAM free and in most cases this leads to little if any blocking issues by SPAM filters. This being the case, project managers and copy writers need to take …
Category Archive: email marketing campaigns
Jan 03
Understanding Email Marketing Bounces in Email Campaign Reports
Recently a client asked me what email bounces were on their email campaign reports and how it impacted their email campaign delivery. Understanding that they are not the only one to ask questions and not fully understand what email bounces were I decided to write an article on email marketing bounces and explain the different …
Dec 10
Choosing the best call to action for your email marketing campaigns
When we send out an email campaigns as well as email newsletters we do so with the intent of converting a subscriber. Converting doesn’t necessarily mean that the email subscriber needs to buy a product or service. Conversion could mean many things and it depends on each company on how they define conversions. Conversions of …
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