In this second post about why email marketing and a customer relationship management software (CRM) is a perfect fit I will discuss how email marketing campaigns can become more effective when they are integrated with the latest data from a customer relationship management application. We know the importance of segmenting an email marketing list to …
Category Archive: email deliverability
Jun 18
Top 10 reasons not to optimize your email campaigns
Everyone talks about optimizing email campaigns and how to make them better but the fact is that in some places this is not done so I came up with a list of the top ten reasons why someone would not want to optimize their email campaign. The list is funny but has some interesting points …
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