Author's details
Name: Dror Zaifman
Date registered: April 18, 2010
URL: http://marketing-with-email.com
Biography
Dr. Z has been responsible for all aspects of planning and executing email campaigns that build awareness, drive traffic, and generate revenue across numerous type of products. Dr. Z has served as subject matter expert on email marketing and has a solid knowledge of email strategies and best practices. Furthermore Dr. Z is a metrics driven individual who has a passion for driving better response rates, with an experienced eye towards ROI targets by analyzing large volumes of data that lead to key marketing and business decision in a fast-paced environment. Dr. Z has a solid understanding of HTML email coding and email rendering as well as an understanding all CAN-SPAM requirments including but not limited to unsubscribe, deliverability testing, and segmentation strategies.
Latest posts
- Tony Robbins would say “Define your email marketing program” — March 15, 2011
- Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices. — February 18, 2011
- Implementing a metrics driven infrastructure for an email marketing program — February 17, 2011
- 16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox — February 16, 2011
- Understanding Email Marketing Bounces in Email Campaign Reports — January 3, 2011
Most commented posts
- email subject lines to avoid — 2 comments
- Ben & Jerry UK stops the use of email marketing campaigns — 1 comment
- Understanding Email Marketing Bounces in Email Campaign Reports — 1 comment
