Dror Zaifman

Author's details

Name: Dror Zaifman
Date registered: April 18, 2010
URL: http://marketing-with-email.com

Biography

Dror Zaifman has been responsible for all aspects of planning and executing email campaigns that build awareness, drive traffic, and generate revenue across numerous type of products. Dror has served as subject matter expert on email marketing and has a solid knowledge of email strategies and best practices. Furthermore Dror is a metrics driven individual who has a passion for driving better response rates, with an experienced eye towards ROI targets by analyzing large volumes of data that lead to key marketing and business decision in a fast-paced environment. Dror has a solid understanding of HTML email coding and email rendering as well as an understanding all CAN-SPAM requirments including but not limited to unsubscribe, deliverability testing, and segmentation strategies.

Latest posts

  1. Tony Robbins would say “Define your email marketing program” — March 15, 2011
  2. Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices. — February 18, 2011
  3. Implementing a metrics driven infrastructure for an email marketing program — February 17, 2011
  4. 16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox — February 16, 2011
  5. Understanding Email Marketing Bounces in Email Campaign Reports — January 3, 2011

Most commented posts

  1. email subject lines to avoid — 2 comments
  2. Ben & Jerry UK stops the use of email marketing campaigns — 1 comment
  3. 16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox — 1 comment
  4. Understanding Email Marketing Bounces in Email Campaign Reports — 1 comment

Author's posts listings

Mar 15

Tony Robbins would say “Define your email marketing program”

You’re probably asking what I mean in the title of this blog called Tony Robbins would say “Define your email marketing program”? Recently I read Tony Robbins book titled “Awaken the Giant Within.”  Upon reading the book I found it not only very inspiring and full of valuable insights that can be used in everyday …

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Feb 17

Implementing a metrics driven infrastructure for an email marketing program

Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …

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