Dror Zaifman has been responsible for all aspects of planning and executing email campaigns that build awareness, drive traffic, and generate revenue across numerous types of products. Dror has served as subject matter expert on email marketing for companies such as Canon, Visions Electronics, Motorola Global and many other large Fortune 500 companies with his vast knowledge of email strategies and best practices.
Furthermore Dror Zaifman is a metrics driven individual who has a passion for driving better response rates, with an experienced eye towards ROI targets by analyzing large volumes of data that lead to key marketing and business decision in a fast-paced environment.
Dror has a solid understanding of HTML email coding and email rendering as well as an understanding all CAN-SPAM requirements including but not limited to unsubscribe, deliverability testing, and segmentation strategies.
In fact Dror specializes in performing CAN-SPAM audits to ensure all email marketing programs are conforming to the latest laws.