Everyone talks about optimizing email campaigns and how to make them better but the fact is that in some places this is not done so I came up with a list of the top ten reasons why someone would not want to optimize their email campaign. The list is funny but has some interesting points …
Monthly Archive: June 2010
Jun 18
Top 10 reasons not to optimize your email campaigns
Tags: A/B testing, effective email campaigns, email campaign sweepstakes, email campaigns best practices, email marketing strategies, email newsletters, online coupons via email campaigns, opt-in email subscribers, optimizing email campaigns, Top 10 reasons not to optimize your email campaigns, Top 10 reasons to optimize your email campaigns, User-friendly email
Jun 07
Respecting email subscribers privacy
When marketers are marketing with email, they are often surprised when some of their email campaign delivery issues revolve around the privacy policies they put in place or of lack of privacy policies. While it is not hard nor it is mandatory, it is highly recommended to have comprehensive privacy policies in place. To have …
Jun 07
Avoiding email marketing disasters by building good reputation
When marketing with email many organizations start sending email campaigns without taking a moment to think about building good reputation with ISPs. Simple stated, if your organization has good reputation with ISPs, a large number of your email campaigns will get into the inbox of your subscribers but if you did not take the time …
Recent Posts
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- Understanding Email Marketing Bounces in Email Campaign Reports
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