You’re probably asking what I mean in the title of this blog called Tony Robbins would say “Define your email marketing program”? Recently I read Tony Robbins book titled “Awaken the Giant Within.” Upon reading the book I found it not only very inspiring and full of valuable insights that can be used in everyday …View full post
Email authentication (SPF, Sender ID and DomainKeys-DKIM) is a key in email marketing best practices.
These days many of us are connected to the internet and in fact do our banking online, do commerce transactions online and occasionally get emails from companies such as eBay, PayPal, Amazon, Expedia, Ticketmaster, and sometimes our bank. Upon receiving these emails however do we really know if in fact they are being sent from …View full post
Seven action plans to take when implementing a metrics driven infrastructure for an email marketing program 1) Prior to starting with an email marketing program, an organization needs to consider what are the goals and the objectives. Once the goals and the objectives are decided, the organization needs to focus on these throughout the life …View full post
16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox
16 recommendations that will increase delivery of email marketing messages straight into the subscriber’s inbox. Legitimate email marketing professionals are committed to generating content that is SPAM free and in most cases this leads to little if any blocking issues by SPAM filters. This being the case, project managers and copy writers need to take …View full post
Recently a client asked me what email bounces were on their email campaign reports and how it impacted their email campaign delivery. Understanding that they are not the only one to ask questions and not fully understand what email bounces were I decided to write an article on email marketing bounces and explain the different …View full post